Tom Hirst – Pricing Freelance Projects

“Every freelancer who wants to maximize their income should read this today.”

– Paul Metcalfe (@pauldm), Freelancer

If you want to know:

• What to charge for your work
• Which pricing methods work best
  
• How to get paid what you’re worth

Then Pricing Freelance Projects is for you.

Backstory

I posted a Twitter thread summarising my expertise in pricing freelance projects and it went viral.

At the time of writing, the thread has received 37,100 likes and 11,200 retweets.

My message has been seen over 3,000,000 times by people.

Its content has been re-worked and re-posted around the world.

I’ve had countless messages of thanks and praise for sharing my super-condensed version of 11 years+ in pricing freelance work.

I’d already thought about writing a book on pricing for freelancers, but this response was the catalyst. I had to write this book.

I’ve made it my mission to understand pricing deeply to get paid what I’m worth throughout my career and this makes me a great living from freelancing year on year.

Pricing Freelance Projects is not “just another value-based pricing system”.

This book shows you how to understand, raise and retain your value on a per-project basis.

This book teaches you how to apply value realistically to know what to charge and get paid what you’re worth.

This book expands heavily on the Twitter thread that freelancers loved.

This book contains everything that I know about pricing freelance work and there’s a ton of value in it for you.

You’ll Learn

• How to get a handle on pricing your work with confidence
• About the real-world projects that helped forged my success as a freelancer
• Why typical approaches to pricing aren’t always the best
• The methods that I use to earn more money in less time
• How to start thinking with a value mindset when giving prices
• How to increase, raise and retain your freelance value
• What clients are thinking when they look for valuable freelancers to hire
• The pros and cons of every popular pricing methodology for freelance work
• The system that I use to protect myself from giving bad prices
• How to use value to know what to charge
• How to use value to get paid what you’re worth

Contents

Synopsis
Introduction
The Problem With Pricing Freelance Projects
The Fallacy Of Pricing Freelance Projects
A Focus On Value
– The Meaning Of Value
– The Benefits Of Using Value To Price
– Obtaining A Value Mindset
– Gauging Value
– How Value Informs A Freelancer’s Price
Value For Freelancers
– Increasing Baseline Value
– Increasing the Differential Value
– Providing Added Value
– Value Retention
– Value Detection
Value For Clients
– Business Outcomes
– Bought Time
– Value Indicators
Perceived Value
Actual Value
What’s Fair
Pricing Methodologies For Freelancers
– Hourly Billing
– Daily Billing
– Fixed-Pricing
– Value-Based Pricing
– Retainers
Supplementary Pricing Assets
– Estimates and Quotes
– Proposals
– Pre-Projects And Discovery
The Best Method For The Job
Beyond The Method
– Your Bottom Line
– Deposits
– Knowing Your Market Position
– Assessing Your Circumstances
– Understanding Your Prospect
– Risk And Price
– Trust
– Safety Money
Getting Paid What You’re Worth
– Justifying Your Price
– Credibility
– Confidence
– Knowing Your Worth
– Negotiation
– Raising Your Price
– Experimentation
– The Right Price
Pricing Preferences
– Rules From A Decade Of Pricing Freelance Projects
– Setting Your Pricing Preferences
The Reality Of Pricing Freelance Projects
Acknowledgments
References
Appendix