So let’s recap:

➞ You can find the right targeting, images, and ad messaging so your costs plummet and your profits skyrocket.

➞ You can get your products into as many hands as possible and create meaning in your customers’ lives.

➞ You can solve the big problems no one is willing to touch and create affordable and ROI positive ads that are trackable and scalable.

Module 1: What You Need to Know Before You Start Facebook Ads

Module 1 covers how Facebook fits in your overall business ecosystem. You’ll learn how to align your expectations with realistic results and how to measure success so you know what to strive for.

➞ An understanding of where Facebook fits in your business

➞ What Key Performance Indicators (KPIs) you need to pay attention to

➞ An in-depth look at how other brands achieve success with Facebook

➞ The best marketing calendar strategies so you can adapt to your customers year-round

Come away with

You’ll learn how to:

➞ Restructure your Facebook marketing
{so you can increase efficiency and turn your data into sales}

➞ Ensure your ads will only be shown to interested buyers
{because anyone that isn’t likely to convert is a waste of your budget}

➞ Decrease your cost of advertising and content creation
Lower your cost while increasing conversions
{so you can drive profitable sales}

➞ Profitably scale campaigns
{perfect if you want to ride the momentum of your winning ads}

➞ Master the art of bringing back your lost customers
{perfect for increasing LTV and decreasing churn rate}

➞ Ignite the desire to buy in your prospect
{so you can stand to win for your brand}

Module 2: Inside Campaign Structure

Are you taking a measured and methodical approach to structuring your ad account? Module 2 takes a microscopic look into Campaigns, Ad Set, and Ads and the best way to structure these so you can set the foundation for scale.

➞ The proper way to set up Campaign, Ad Set, and Ad Structure so you don’t have to figure it out yourself

➞ A look inside how we structure Campaign Budget Optimization (CBO)

➞ How to set up your campaign structure for scale

➞ How to structure your naming conventions

Module 3: Audience and Targeting

Knowing how to maximize your audience data is the key to success with Facebook ads. Module 3 breaks down the audiences you need to start including (guaranteed you’re not using most of these) and targeting hacks so you can get the most out of your Facebook ad spend.

➞ The best way to target the correct Audiences that will buy

➞ Advanced Targeting strategies to maximize ROI and Drive CPA down

➞ A look inside setting up your exclusion audiences.

Module 4: How to Think About Your Creative Strategy

Successful ads start with creative strategy. In this module, you’ll learn how to start thinking about your creative and the key fundamentals you need to know so you can set the foundation for your copy and visuals.

➞ A solid foundation that addresses your customers objections

➞ Best practices so you can avoid the 2 most common problems businesses make in their creative

➞ An understanding why Competitive research is essential and how you can best go about it

Module 7: Scaling

Want to know how to scale your ads without having your whole strategy fall apart? This Module will help you understand the different stages of scaling and what to expect as you scale so you can grow your business while keeping your CPA as low as possible.

➞ The right creative, media buy and funnel experience you need when Preparing to Scale

➞ The most efficient way to allocate your ad spend when Controlling Scale

➞ The best practices you need to properly Manage Scale and maximize your campaigns

Module 8: Optimization

Inside this module, you’ll learn how to leverage the not-so-common optimization tools inside Facebook so you can make the best decisions moving forward based on data.

➞ And look inside bid and optimization strategies

➞ How to leverage delivery insights

➞ When and how to use automated rules

Module 9: Data Analysis And Troubleshooting

Once you are getting results and gathering data, how do you know what real success looks like? In Module 9, we’re going to cover the KPIs you need to include in your ads manager and the common factors of an underperforming ad.

➞ The truth behind the importance of the Facebook Pixel and how to set it up properly

➞ Knowing How to Read Your Metrics so you can truly know if you’re ads are working or not

➞ The best practices of how to Turn Poor Performing Ads Around

Module 12: Product Catalog and DPA

If you’re a multi-sku company, DPA is the way to go. This module shows you the importance of setting up your product catalog.

➞ How to use Product Catalog

➞ How to segment your audience inside DPA formats

➞ What to do if DPA is not working

➞ How to structure your DPA campaigns