Kieran Drew – High Impact Writing 2.0

I don’t want to waste your time — the next 5 minutes are worth reading if:

• You’re jumping from strategy to strategy with no clear plan to execute
• You lack clarity on your niche, message, and target audience and feel overwhelmed by the bombardment of conflicting advice
• You’re not sure how to find your fans in a noisy online world
• You’re struggling to get traction with your content despite purchasing popular courses and cohorts
• You enjoy writing but lack a blueprint for how to communicate persuasively and authentically
• You want to become a better writer but haven’t seen much improvement so far
• You have useful ideas but are failing to translate them into useful content
• You understand how powerful an audience is and you’re motivated to scale your presence
• You care about your reputation and have no interest in chasing hacks, trends, or selling out to algorithms

If any of these points feel right, you’re in good company.Over the past two years, I’ve worked with many clients voicing the same frustrations.Like you, they want to grow their online brand and business but have been disappointed with the results.Especially recently.Social media feels like a circus rewarding those who shout the loudest or pump out the most fluff, not deliver the most value.What’s more, for many, engagement has plummeted and momentum ground to a halt.You’re told to post more, comment more, be on more platforms, and ‘just do more reps.’But if the answer were this simple, you wouldn’t be reading this now.Attracting an audience IS getting harder, but I don’t want you to think you’re too late.The internet’s just getting started. Social media is still one of the best opportunities for your business — it’s like buying Apple Stock in the 80s — a ‘risky’ investment at the time, but a no-brainer in retrospect.What you need is a strategy to slice through the noise.

There’s a common trend in accounts thriving long term (not audience hackers, but people with a committed community of fans):They can write.Writing forces you to condense your thoughts persuasively. It’s a vehicle to build relationships and reputation at scale.And it’s the foundation of everything:

• Audio
• Video
• Email
• Social media
• Communication with colleagues, contractors, and communities

What’s more, smart people read, which means writing attracts the highest quality customers.But many think they need to be an expert writer to enjoy the benefits.This is false. I’m certainly not. Neither are my clients. They’re ‘normal’ creators, founders, and entrepreneurs who want to reach more people.I tell them what I’m about to tell you:Writing isn’t about pretty prose or well-structured syntax.Its about how well you connect with your audience.People trip up because they don’t have a clear roadmap for writing clearly, concisely, and conversationally.And now, many think AI-generated content will solve their problems.They don’t realise that successful writing is about the human touch.Which is where I’d like to help.