Jana O. Media – Pinterest with Purpose: Setting up a Strategic Profile

Jana

[ Strategy ? ] Chapter #1: Understanding the Strategy behind Pinterest Marketing

[ Strategy ? ] Chapter #2: Walk-through Videos – The Anatomy of a Strategic Pinterest Profile

[ Take Action! ? ] Chapter #3: Getting ed with *YOUR* Account!

• Why Claim Your Site & Get Rich Pins? (6:23)
• Tutorial: How to Claim Your Squarespace Site (3:35)
• Tutorial: How to Claim your WordPress Site (3:41)
• Tutorial: How to Claim Your Kajabi Site (4:33)
• Tutorial: How to Apply for Rich Pins (3:26)

• Overview: Keyword Research & Optimization (6:30)
• Step 1 – Brainstorm Possible Search Terms (9:12)
• Step 1 Guidance: Reaching “Problem Aware” & “Solution Aware” Audiences with Keywords (15:11)
• Step 2 – Use the Pinterest Search Bar to Research Words & Phrases (18:18)
• Using *Embedded* Guided Search Tiles in Your Keyword Research (4:32)
• MY SECRET WEAPON! ? Using the “ABC” Keyword Research Method (8:19)
• ***Optional Lesson: Extra Places to Find Potential Keywords to Research (7:23)
• Step 3 – Choose Your Top (Primary) Keywords & Your Secondary Keywords (8:23)

• Edit Your Name & Your Bio (3:40)
• More Examples of Well-Keyworded Names & Bios (12:45)

• Overview: 7 Steps for Creating Your Boards (3:40)
• Step 1: Determine What Original Content You’ll Pin First (12:47)
• Step 2: Select Your Board Topics and Determine Board Titles (12:29)
• Step 3: Create Your Boards in Pinterest (5:29)
• Step 4: Write Keyword-Optimized Board Descriptions (6:25)
• Step 5: “Seed” Your Boards By Pinning 10 Amazing Curated Pins (OPPs) to Each Board (4:58)
• (OPTIONAL!) Step 6: Create Your “Brand Board” (3:54)
• Step 7: Put Your Boards in a Logical Order (3:02)

• Intro to this Chapter! (6:28)
• The Anatomy of the Perfect “Standard” Pin! (9:34)
• REMINDER: Access 10 Pinterest-Optimized Canva Pin Templates in the BONUSES section below!
• OPTIONAL: Learn Canva Design Basics! (Canva Design School)
• Write Your Keyword-Optimized Pin Descriptions & Pin Titles (19:33)
• Supplemental: One More Technique for Writing Keyword-Optimized Pin Descriptions (8:54)

• Tutorial: How to Add Your Original Pins to Your Pinterest Boards (Using Pinterest’s Native Scheduler) (18:25)

• Intro to this Chapter! (4:45)
• Canva Hacks for Ensuring Your Text is Legible (8:48)
• Canva Hacks for the Messaging of Your Pins (13:40)
• Canva Hacks for Highlighting Calls to Action (CTAs) (7:54)
• Canva Hacks for Dangling Your Irresistible Freebie (8:55)
• Canva Hacks for Subtly Branding Your Pins (7:13)
• One Last Canva Hack (Maybe my Favorite!) (6:52)

• Intro to this chapter: Why Visually Optimize your Profile? (3:44)
• Choose and Add Your Profile Photo (2:42)
• Tutorial: Create Your Profile Photo in Canva & Upload to Pinterest (3:41)
• Create and Add Board Covers (10:05)
• Create and Add a Custom Cover Photo +CTA (6:05)

• Congrats! You finished! ??? Here’s what’s next… (1:55)
• Link to Feedback Form for the Course – Thank you in advance for completing it!

• ? What are Idea Pins? (8:28)
• How do Idea Pins Help Us Grow & Get Clients? (14:13)
• Behind-the-Scenes Peek at my newest course: ? Idea Pin Brilliance ! (17:26)

• Pinning Consistently: 2 Options for Regular Scheduling of Your Pins (14:14)
• Pinterest Analytics 1 – What Stats to Track (5:31)
• Updated 3/2021 – Pinterest Analytics 2 – Dashboard Overview & Where to Find Stats (8:14)
• Updated 3/2021 – Pinterest Analytics 3 – Top Pin & Top Board Stats (8:53)
• Pinterest Accounts Gain Traction Over Time… (What To Expect for Growth & Traffic) (7:15)

• Access 10 Pinterest-Optimized Canva Pin Templates (Standard Pins!) (2:38)
• Training: 7 FREE (& Sortof Secret!) Tools for Creating Pins that Stop the Scroll (36:30)
• Access 15 FREE (and so elegant!) stock images from Stocklane.co
• ADVANCED! Guest Lecture: How to Cross-Promote / Leverage Your Social Media Presence to Grow Pinterest (12:18)

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